It was 1895 in Tyrol, Austria when Daniel Swarovski invented a machine to perfectly and precisely cut crystal, setting a new standard for elegance and sophistication. Swarovski today is still run by the same family and remains the world leader in cut crystal for jewelry and decorative pieces. In 1965 the company introduced ornate ground crystal elements for designers and manufacturers of chandeliers and lighting fixtures. In 2011, Swarovski established its own lighting design studio including two premium lighting brands; Swarovski, with its contemporary aesthetic, and Schonbek, with its classic designs. Each piece offers unparalleled performance and centuries of glass and crystal artistry.